Ballard Locks is a tourist attraction in Seattle. This ad campaign features a airport display, rack card, and website homepage. The theme of the campaign is simple, fun, and vibrant. The target audience is tourists and families, so I wanted something that would stand out and appeal to kids.
Food Runners is a non-for-profit organization that relays food to homeless shelters within 24 hours. The goal of this ad campaign was to get people and business to donate more food. I used the contour lines to signify movement and wanted to keep the message simple.