Christmas Party Seattle Outreach Program
Poster design competition for a local outreach programs company Christmas party.
Overview
The Seattle Outreach Program had a competition for a poster designed for their annual staff Christmas party. The brief on the poster was that it needed to have an illustration style and be colorful to capture the festive spirit of the event. Essential information to include in the poster are the time and place of the party, and the overall look should be like a fun family gathering. The poster needed to be eye-catching and effectively convey the excitement and joy of the occasion.
Execution
To execute the graphic design project for the Seattle Outreach Program Christmas party poster, I used the Procreate app on my iPad. First, I started with sketching different ideas and concepts for the poster. I wanted to make sure the illustration style was fun, festive and conveyed a sense of family. After several iterations, I really liked the idea of a party happening inside of a present and it opening up to have the party come flying out of it.
Next, I moved on to finding the right color palette for the poster. I wanted the colors to be bright and cheerful, but also harmonious and balanced. I experimented with different combinations of red, green, and gold, which are traditional Christmas colors, until I found the perfect palette that added warmth and joy to the poster. I thought it was important to have the background be different shades of green and really let the red and gold take place within the illustration. Other graphic design methods I used included layout, and ensuring that the typography was legible and consistent with the overall style of the poster. To finalize the poster, I added some subtle festive details such as snowflakes, mistletoes, and party tickets, to bring the illustration to life and make it even more special.
"Growing food, education, and community."
Our client expressed the need for the Yes Farm brochures to have an illustrative map so readers would easily understand their organizations different locations and services. Since Yes Farm is apart of a larger organization called Black Farmers Collective, they have multiple sites that include more than just community gardening. The sites that our client wanted us to highlight were focused on farming education, food drop off locations, and other farming locations that focused on food sovereignty and social impact. Our goal for designing the map was to keep it simple while incorporating the brand colors and Yes Farm's community theme. The locations and their services we were told needed to be included in the map are as follows:
Clean Greens Farm and Market
Location: Duvall, WA
Focus: Bringing fresh food to the city for 10+ years.
Nurturing Roots
Location: Beacon Hill, WA
Focus: Farm social justice.
Yes Farm
Location: Yesler Terrace, WA
Focus: Growing food and community.
Africatown Grow
Location: Columbia City, WA
Focus: Intergenerational urban farm education.
To start, we first took a screenshot of Seattle from Google maps.
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We outlined the map and labeled all the most relevant areas in Seattle that pertained to Yes Farm.
We then styled the map by incorporating the branding colors, relevant icons of different landmarks/scenery, and transportation routes.
Finally, we added in the different Yes Farm locations and icons to help the reader identify them quickly with a key to describe each one.
"Grow with us."
To really get a sense of who Yes Farm truly is and what one of their locations was like, our group visited their community farm located in Yesler Terrace. Accompanied by Yes Farm director Ray Williams, we were shown the community garden that they had built and how they would use compost for their garden soil. We also got to see their selection of vegetables and leafy greens that they would then donate to the community. Visiting Yes Farm really opened up our groups eyes to their mission which allowed us to better capture the creative and community aspects of their organizations in our designs.
"Growing community one seed at a time."
Results
