Yes Farm

The goal of the project was to create informational handouts and promote community engagement through rhetoric and design. We worked directly with a non-for-profit called Yes Farm to design and produce printing materials for their community driven organization.

Services

Graphic Design

Branding

Date

February 10, 2020

Website

Yes Farm

Overview

While attending Seattle University for graphic design, I worked on a group project that focused on designing printing materials for an urban agricultural farm called “Yes Farm” located at Yesler Terrace in Seattle, WA. Yes Farm is part of a larger parent company called Black Farmers Collective, and their goal is to provide food, education, and community building in the neighborhood and surrounding communities. We worked side by side with Yes Farm director Ray Williams to deliver organic designs that reflect the Yes Farm brand and sense of community.

Execution

We focused on using green, red, and brown coloring from their Black Farmers Collective logo and designed around the idea of togetherness and education. Our client needed a Yes Farm brochure, business cards, flyer, and postcard. Using circular shapes and vector graphics we created a set of printing materials to really showcase the nature of who Yes Farm truly is.

"Growing food, education, and community."

Our client expressed the need for the Yes Farm brochures to have an illustrative map so readers would easily understand their organizations different locations and services. Since Yes Farm is apart of a larger organization called Black Farmers Collective, they have multiple sites that include more than just community gardening. The sites that our client wanted us to highlight were focused on farming education, food drop off locations, and other farming locations that focused on food sovereignty and social impact. Our goal for designing the map was to keep it simple while incorporating the brand colors and Yes Farm's community theme. The locations and their services we were told needed to be included in the map are as follows:

Clean Greens Farm and Market
Location: Duvall, WA
Focus: Bringing fresh food to the city for 10+ years.
Nurturing Roots
Location: Beacon Hill, WA
Focus: Farm social justice.
Yes Farm
Location: Yesler Terrace, WA
Focus: Growing food and community.
Africatown Grow
Location: Columbia City, WA
Focus: Intergenerational urban farm education.

To start, we first took a screenshot of Seattle from Google maps.

We outlined the map and labeled all the most relevant areas in Seattle that pertained to Yes Farm.

We then styled the map by incorporating the branding colors, relevant icons of different landmarks/scenery, and transportation routes.

Finally, we added in the different Yes Farm locations and icons to help the reader identify them quickly with a key to describe each one.

"Grow with us."

To really get a sense of who Yes Farm truly is and what one of their locations was like, our group visited their community farm located in Yesler Terrace. Accompanied by Yes Farm director Ray Williams, we were shown the community garden that they had built and how they would use compost for their garden soil. We also got to see their selection of vegetables and leafy greens that they would then donate to the community. Visiting Yes Farm really opened up our groups eyes to their mission which allowed us to better capture the creative and community aspects of their organizations in our designs.