Overview
FoodRunners is a college design project aimed at creating an impactful visual identity for a nonprofit organization dedicated to relaying excess food to those in need. The project focused on designing large outdoor and indoor signs that would effectively promote FoodRunners' mission of reducing food waste and combating hunger.
The primary objective was to develop a visually engaging and attention-grabbing design that conveys the essence of FoodRunners' work. The use of bold typography and prominent photography played a central role in capturing the organization's mission of relaying food to hungry individuals. Through carefully selected images of healthy organic food, the design sought to evoke a sense of nourishment, vitality, and the importance of sharing resources.
Execution
The design elements incorporated wavy lines to symbolize the dynamic act of relaying food. These lines created a sense of movement, implying the continuous flow of food from those who have excess to those who are in need. By utilizing this visual language, the signage aimed to communicate the organization's dedication to actively bridging the gap between surplus food and hunger.
The color palette for the signage was carefully chosen to maximize visibility and catch the viewer's attention. The combination of red and black hues created a visually striking contrast, making the signs stand out in both indoor and outdoor environments. The bold and vibrant red exuded energy, urgency, and passion, while the black added a sense of professionalism and sophistication to the overall design.
The resulting signage for FoodRunners successfully captured the organization's mission and values. The combination of bold typography, captivating photography, implied movement, and an eye-catching color palette served to create a visually compelling representation of FoodRunners' commitment to tackling food waste and alleviating hunger.
Through this design project, I aimed to raise awareness about FoodRunners' cause and inspire individuals to join their efforts in making a difference in the lives of those affected by food insecurity. The visually appealing and purposeful design elements aimed to attract attention, engage viewers, and ultimately contribute to the success of FoodRunners' nonprofit initiatives.
"Growing food, education, and community."
Our client expressed the need for the Yes Farm brochures to have an illustrative map so readers would easily understand their organizations different locations and services. Since Yes Farm is apart of a larger organization called Black Farmers Collective, they have multiple sites that include more than just community gardening. The sites that our client wanted us to highlight were focused on farming education, food drop off locations, and other farming locations that focused on food sovereignty and social impact. Our goal for designing the map was to keep it simple while incorporating the brand colors and Yes Farm's community theme. The locations and their services we were told needed to be included in the map are as follows:
Clean Greens Farm and Market
Location: Duvall, WA
Focus: Bringing fresh food to the city for 10+ years.
Nurturing Roots
Location: Beacon Hill, WA
Focus: Farm social justice.
Yes Farm
Location: Yesler Terrace, WA
Focus: Growing food and community.
Africatown Grow
Location: Columbia City, WA
Focus: Intergenerational urban farm education.
To start, we first took a screenshot of Seattle from Google maps.
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We outlined the map and labeled all the most relevant areas in Seattle that pertained to Yes Farm.
We then styled the map by incorporating the branding colors, relevant icons of different landmarks/scenery, and transportation routes.
Finally, we added in the different Yes Farm locations and icons to help the reader identify them quickly with a key to describe each one.
"Grow with us."
To really get a sense of who Yes Farm truly is and what one of their locations was like, our group visited their community farm located in Yesler Terrace. Accompanied by Yes Farm director Ray Williams, we were shown the community garden that they had built and how they would use compost for their garden soil. We also got to see their selection of vegetables and leafy greens that they would then donate to the community. Visiting Yes Farm really opened up our groups eyes to their mission which allowed us to better capture the creative and community aspects of their organizations in our designs.
"Growing community one seed at a time."
Results
